Sandra Djohan

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Frankfurt Book Fair

Having just finished promoting my first book, the larger-than-life culinary pundit is already gearing up to revamp my website, conceptualize another TV show and write another book. My ambitious New Year’s to-do list also includes flying to Frankfurt as a food ambassador to Indonesia and opening a cooking school.

Most would recognize me as the chef from the TV show ‘Spice of Life’. I’m also a fixture at culinary events, frequently quoted in the media, and holds large cooking classes. Others know from the fantastic food serves at my restaurant, Epilogue. My new book, ‘From My Kitchen to Yours’, provides a more intimate look into her life and mind.

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More importantly, the book is another avenue for me to promote Indonesian food on a global scale by participating in the world’s largest literary marketplace, the Frankfurt Book Fair. Together with other notable Indonesian chefs such as Petty Elliott and William Wongso, I’m traveled to Germany in October 2014 to introduce Indonesian cuisine to an international audience at the Gourmet Gallery of the Frankfurt Book Fair.

Only published culinary experts could be chosen for this mission. I will visit Germany again in 2015 to promote Indonesian cuisine at a distinctive culinary festival, which is held in cooperation with the Frankfurt Book Fair. The festival has been held for three consecutive years – each time in a different country. Indonesia has been chosen for 2015. Under the “Indonesia is Cooking” theme, the festival will showcase Indonesia’s culinary wealth. courtesy by Inclover Magazine.

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